Nethaji Health Club Case Study: Local SEO and Social Media Success - by bumble-bee digital marketing company kochi
All the posters, flyers shown in this case study is created or researched by bumblebee media and used in social media post of nethaji health club none of these is generated for this case study
Projects
Case Study: Nethaji Health Club, Palarivattom
Client Overview :
- Client Name: Nethaji Health Club Palarivattom
- Location: Palarivattom, Kerala
- Industry: Fitness and Health (Gym)
- Client Name: Nethaji Health Club Palarivattom
- Package: ₹8,000/month
Project information
- Category Digital Marketing
- ClientNethaji health club
- Project started date 20 april, 2024
- Project URL https://g.co/kgs/nEekMxh
- Visit in google
Goals- for bumble bee media digital marketing company
- Improve local online visibility.
- 15 posters
- Video Shooting
- Video Editing
- Enhance Google My Business presence.
- Drive more local traffic to the gym despite physical location challenges.
Challenges
Nethaji Health Club had been in operation for several years, and its facilities, though functional, lacked the modern appeal that newer gyms in the area offered. This made it less attractive to younger, tech-savvy fitness enthusiasts.
The gym is situated a considerable distance from the main road, which significantly reduced its visibility to passersby. This location made it difficult to attract walk-ins and casual visitors, as the gym was not in a high-traffic area.
Before engaging with Bumble Bee, Nethaji Health Club had a minimal online presence. Their website was outdated, and they had little to no social media activity. This made it challenging for potential customers to find information about the gym online.
The gym's branding was inconsistent across different platforms. Their Google My Business profile, social media pages, and website had different logos, color schemes, and messaging, which diluted the brand's identity and made it harder for customers to recognize them.
Nethaji Health Club faced stiff competition from newer, more modern gyms in the area that offered state-of-the-art equipment and facilities. These competitors had more aggressive marketing strategies and a stronger online presence, which made it difficult for Nethaji Health Club to stand out.
The gym’s previous attempts at social media marketing yielded low engagement rates. Their posts were infrequent, lacked a clear strategy, and did not resonate with their target audience, resulting in minimal interaction and visibility.
With a modest budget of ₹8,000/month, Nethaji Health Club needed to maximize the impact of every marketing rupee spent. This constraint meant prioritizing the most effective strategies and ensuring that every action taken delivered measurable results.
The gym's clientele was primarily older, long-term members, and it struggled to attract younger demographics who were more inclined towards trendier fitness centers with modern amenities and vibrant community engagement.
Package Details:
₹8,000/month
Platforms: Facebook, Instagram
Frequency: 10 posts/month
Content Type: Local events/promotions
Content Focus: Local events/promotions
Keyword Research: 10 local keywords
Basic On-Page SEO: Optimize 5 pages
Local SEO: Google My Business optimization, Local citations/directory listings, On-page SEO (5 pages)
Monthly Analytics Report
Enhanced local presence
keyword rankings, local traffic growth, Google My Business interaction
Result
Nethaji Health Club saw a significant boost in visibility on Google My Business, with 34,000 views over the campaign period. This marked a considerable increase in potential customer interactions.
The campaign generated 7,300 interactions on Google My Business, showcasing the increased engagement with potential clients. This included phone calls, requests for directions, and clicks to the website.
With the optimized local SEO strategy, the gym experienced a substantial increase in local traffic to their business profile and physical location, driven by improved rankings for the targeted local keywords.
The success of the campaign led to high client satisfaction, with Nethaji Health Club expressing appreciation for the enhanced visibility and engagement. This has solidified their trust in Bumble Bee's digital marketing services.
Conclusion:
The collaboration between Bumble Bee and Nethaji Health Club has been highly successful, particularly in enhancing their Google My Business presence. Despite facing challenges, the results achieved are noteworthy:
- Enhanced Visibility: Nethaji Health Club experienced a remarkable boost in visibility on Google My Business, with 34,000 views, significantly increasing their online presence.
- Increased Customer Interactions: The gym saw 7,300 interactions including phone calls, directions requests, and website clicks, demonstrating a high level of engagement with potential clients.
- Improved Local Traffic: The optimized local SEO strategy led to a substantial increase in local traffic, driving more potential customers to the gym’s Google My Business profile.
- Effective Branding: The updated Google My Business profile improved brand recognition and client engagement, despite the gym’s older infrastructure and its location away from the main road.
In summary, the digital marketing efforts focused on Google My Business provided significant value to Nethaji Health Club. The enhanced visibility and increased interactions have proven the effectiveness of a targeted local SEO strategy in overcoming the challenges faced by the gym.