Vista Gents Hostel: Case Study Local SEO Success - by bumble-bee digital marketing company kochi
Projects
Case Study: Vista Gents Hostel, Palarivattom
Client Overview :
- Client Name: Vista Gents Hostel Palarivattom
- Location: Palarivattom, Kerala
- Industry:Stay And Accomodation
- Client Name: Sidiq
- Package: ₹5,000/month
Project information
- Category Digital Marketing
- ClientVista Gents Hostel
- Project started date 30 april, 2024
- Project URL https://g.co/kgs/VaGfxSg
- Visit in Google
Goals for Vista Gents Hostel
- Create and optimize a Google My Business profile to enhance local search visibility.
- Improve local SEO through on-page optimization and local link building.
- Build local citations to boost local search presence.
- Conduct local keyword research to drive traffic and improve search rankings.
- Manage and respond to customer reviews to enhance the hostel's online reputation.
- Develop content tailored to local audiences to increase engagement.
- Ensure consistent Name, Address, and Phone Number (NAP) across all online listings.
- Increase local traffic to the hostel's profile and website.
- Address challenges related to local competition and the hostel’s less central location.
- Achieve sustainable growth and continued success in the competitive hostel market.
Challenges
Vista Gents Hostel had been in operation for several years, and its facilities, though functional, lacked the modern appeal that newer hostels in the area offered. This made it less attractive to potential guests.
The hostel is situated in a less central area of Ernakulam, which reduced its visibility and accessibility compared to competitors located in more prominent locations. This made it harder to attract local and transient customers.
Before the project, Vista Gents Hostel did not have a Google My Business profile. Establishing and optimizing this profile from scratch required significant effort and resources.
The hostel industry in Kerala is highly competitive, with numerous other establishments vying for attention. Standing out in such a crowded market posed a considerable challenge.
Before the project, the hostel had minimal online visibility, which affected its ability to attract and engage potential customers effectively.
The hostel had some existing negative reviews that needed to be managed and addressed to improve its overall perception and attract new customers.
The hostel’s previous digital marketing efforts showed low engagement. Enhancing online interaction and visibility was essential to improving customer attraction and retention.
With a limited budget for marketing, Vista Gents Hostel needed to maximize the impact of every investment made in digital marketing strategies to achieve noticeable results.
Package Details:
Starter Plan for Small Business
Cost: ₹5,000
Setup and optimization of Google My Business profile to enhance local visibility.
Creation and management of business listings on local directories and review sites.
Identifying and targeting relevant local keywords to improve search visibility.
Optimization of website content and meta tags for local search terms.
Acquiring backlinks from local websites to improve local search rankings.
Encouraging and responding to customer reviews to enhance local credibility.
Developing content tailored to local audiences and interests.
Ensuring Name, Address, and Phone Number consistency across all online listings.
Results
Vista Gents Hostel saw a significant boost in visibility on Google My Business, with 7,662 profile views over the campaign period. This marked a considerable increase in potential customer interactions.
The campaign generated 1,198 interactions on Google My Business, showcasing increased engagement with potential clients. This included phone calls, requests for directions, and clicks to the website.
With the optimized local SEO strategy, the hostel experienced a substantial increase in local traffic to their business profile and physical location, driven by improved rankings for the targeted local keywords.
The success of the campaign led to high client satisfaction, with Vista Gents Hostel expressing appreciation for the enhanced visibility and engagement. This has solidified their trust in Bumble Bee's digital marketing services.
Conclusion:
The collaboration between Bumble Bee and Vista Gents Hostel has been highly successful, particularly in enhancing their Google My Business presence. Despite facing challenges, the results achieved are noteworthy:
- Enhanced Visibility: Vista Gents Hostel experienced a remarkable boost in visibility on Google My Business, with 7,662 profile views, significantly increasing their online presence.
- Increased Customer Interactions: The hostel saw 1,198 interactions including phone calls, directions requests, and website clicks, demonstrating a high level of engagement with potential clients.
- Improved Local Traffic: The optimized local SEO strategy led to a substantial increase in local traffic, driving more potential customers to the hostel’s Google My Business profile.
- Effective Branding: The updated Google My Business profile improved brand recognition and client engagement, despite the hostel’s less central location and high competition.
In summary, the digital marketing efforts focused on Google My Business provided significant value to Vista Gents Hostel. The enhanced visibility and increased interactions have proven the effectiveness of a targeted local SEO strategy in overcoming the challenges faced by the hostel.